Trademark Use in AdWords and Domain Names
When can you use a trademark of somebody else in a domain name and when as an advertising tool in the form of AdWords? This recurring question came up in recent preliminary relief proceedings. AdWords are ’search words’ that you can buy from Google. After typing in these words your website will be displayed in the sponsored links next to the generic (normal) search results. If this search word is a trademark of somebody else, this may constitute an infringement of that trademark right. …read more


